HAMILTON

For our pre-showing marketing, we wanted to illustrate how we are Beyond Convention, tease our appearance, and establish Hamilton as a thought leader. Through an organic social campaign, paid digital ads and geo-fencing, an event microsite, and email marketing, we were able to create excitement and anticipation for our appearance at EXHIBITORLIVE.

To create the Beyond Convention environment, we set the retro mood with a record player spinning chill vibes created and produced by Hamilton. There are eight tracks, all named and curated to embody the Beyond Convention theme. Our signature scent of vanilla was a nod to the custom cream soda hospitality station. With key notes of sugared lemon, vanilla crystals, and marshmallows – the scent was playful, indulgent, and uplifting. Funky motion graphics that highlighted the Hamilton Brand, the Beyond Convention theme, and Studio H – Hamilton’s in-house creative experiential studio – were displayed on a towering LED wall.

A hat customization activity was the main booth draw and featured a diverse selection of unique patches allows guests to express themselves with their personalized creations.

Our hospitality created an opportunity for guests to step off the show floor and enjoy a nostalgic, refreshing cream soda. There were three flavors, each mixed with vanilla and club soda – “Berry Nice” (blueberry), “Creamsicle” (orange), and “Guava Have It” (guava). The hospitality complemented our atmosphere with bright, bubbly, signature cream sodas.

Hamilton participated in the EXHIBITORLIVE "Tech Tour" where select companies can present their latest technology applications in a live exhibit environment. This year, Hamilton presented inSIGHT – Hamilton's proprietary lead capture solution. 40% of those who attended the tech tour returned to the booth to have their badge scanned.

Josh Frisbie, Vice President – Creative, and Courtney Soice, Chief Marketing Officer at Hamilton, presented Beginner's Guide to Leading Effective Event Marketing. The session included key steps on developing your event marketing and trade show program strategy and outlined the basics of event marketing strategy, objective setting, budget allocation, and measurement techniques.

Hamilton was proud to be a Diamond Sponsor of Women In Experiential. At the 6th Annual Women In Experiential breakfast at EXHIBITORLIVE, Sarah Sparks, SHRM-CP, Director – Human Resources at Hamilton, was the keynote speaker. Sparks facilitated an exercise designed to show attendees how to use the power of personality to transform relationships, improve communication, and reduce stress.